Product Description Generator
Enter what you know about a product and get a structured, SEO-ready draft: an opening that says what it is in the words shoppers search for, feature bullets, a specs table, a title, a meta description, a Merchant Center description and Product schema. It's built from templates, not AI, so every fact in it is one you entered.
Enter a product name and a keyword to see the draft.
Checks
How the draft is structured, and why
The structure follows what Google asks for on product pages and in Merchant Center's description guidelines: specific, accurate details, with the most important ones first.
| Part | What it does |
|---|---|
| Opening | Says what the product is, in the words shoppers search for, and the first concrete details. Merchant Center recommends putting the most important details in the first 160–500 characters, because shoppers have to click to read more. |
| Feature bullets | One fact per bullet, with what it does for the buyer. Features shoppers search for, such as size, material, shape or a named technology, beat adjectives. |
| Who it's for | The audience and use cases, which match the longer searches people make, such as "running shoes for flat feet". |
| Specifications | Measurable facts in a table, easy to scan and to compare. |
| Care, delivery and returns | Answers the last questions before a purchase. Kept on the page only, out of the feed description. |
| SEO title and meta description | The product name with the keyword and brand when they fit, checked against Google's pixel widths. |
| Merchant feed description | Plain facts about the product only. Merchant Center doesn't allow price, shipping, your store's name, comparisons or promotional wording in descriptions. |
| Product schema | JSON-LD with the name, description, brand, identifiers and offer, ready for the Schema Markup Validator. |
Make the draft yours
A template gives you a sound structure and correct facts, but the same template run over hundreds of products produces pages that read alike. Google's spam policies call pages generated at scale mainly to rank, without helping people, scaled content abuse. Before you publish, add what only you know: how it fits, what customers ask, what it's like to use, and how it compares with your other models.
- Replace vague words with the fact behind them. "High quality" says nothing; "double-stitched seams" does.
- Use the keyword once or twice. Google understands related wording, and repetition reads badly.
- Keep each product's description unique, and don't copy the manufacturer's text that other shops use too.
- Check the title and meta description lengths with the SERP Snippet Preview.
Questions
Does this use AI?
No. The tool fills in sentence templates with the facts you enter, so it never invents a feature, a material or a claim. That also means it can't write anything you haven't told it, which is why the draft is a starting point to edit.
How long should a product description be?
Google sets no minimum. Write enough to answer what a buyer needs to know: what it is, who it's for, the key features and the specs. For most products, a short opening, a few bullets and a specs table covers it; technical products need more. Merchant Center allows up to 5,000 characters, but shows the start first.
Should I use the manufacturer's description?
Not on its own. Many shops publish the same text, so Google tends to show one of them and filter the rest. Use the manufacturer's specs as facts, and write the description around them.
What's the difference between the page description and the Merchant feed description?
The page description can talk to the shopper, mention delivery and returns, and link to other pages. The feed description is what Google Shopping shows, and Merchant Center rules limit it to facts about the product: no price, shipping, promotions or store name.
Is anything I enter stored?
No. The draft is built in your browser, and nothing you type is sent to Imbuz.